Juicy Couture was started in California in 1995 by two friends: Gela Nash and Pamela Skaist-Levy. The original plan was to create their own fashion label, Travis Jeans, selling maternity pants. In 1996 they changed the name to Juicy Couture.
Juicy Couture has turned into a global company with their signature velour tracksuits and other fashions that span everything from clothing, handbags, shoes, intimates, swimwear, fragrance, accessories, sunglasses, yoga and babywear.
The Juicy Couture eyewear collection is produced and distributed by the Safilo Group. The Juicy eyewear collection presents new sunglasses and optical frames that are on-trend and glamorous. The glasses feature playful details and bold shapes that enhance the newest must-have styles.